Anti-Racist Table Stakes Training: Jan. 24, 2025
If you don’t get the relationship with the whole of your community right, you won’t get the business right; if you don’t get the relationships right beyond the audiences you currently focus on, your newsroom won’t survive.
Throughout the journalism ecosystem, newsrooms of all types are working to answer the same question: How do we balance journalistic impact and generating the revenue needed to make that work happen?
Join the NC Local News Workshop, the Center for Innovation and Sustainability in Local Media and Cierra Brown Hinton for a tuition-free day-long training Friday, Jan. 24, 2025, to help your newsrooms leverage the Anti-Racist Table Stakes.
The Anti-Racist Table Stakes is a framework and set of tools meant to support newsrooms in answering that question. Building on the work of the original Table Stakes for digital transformation, The Anti-Racist Table Stakes decenter profitability in favor of individuals, audiences, and communities, and understands engagement as a leading indicator of success and revenue as a lagging indicator of trust.
Co-created by Lizzy Hazeltine and Cierra Brown Hinton, these tools are a way for news organizations to widen their vision, and therefore the possible outcomes of their work, and move from a user-first mentality to a community-first mentality while growing the revenue they need to be sustainable.
In this session, Cierra Brown Hinton guides you and your team through a thorough overview of the Anti-Racist Table Stakes and the concepts that support them. You’ll learn how to use this framework so you can support your news organization in addressing its editorial, community, audience, and revenue challenges and the intersections of each.
When: Friday, Jan. 24, 2025, 9 a.m. to 3 p.m. (coffee and a light breakfast, and lunch will be provided).
Where: UNC Chapel Hill Freedom Forum Conference Center, 305 Carroll Hall.
Cost: None. Contact Shannan Bowen at sbowen5@elon.edu if you need help with travel/lodging stipends.
Who: We’re accepting 10-12 NC news and info organizations. Teams should include 3-4 staff members, which could include editorial, audience, business, engagement, equity team members and senior leadership. At least one person should have decision-making power (a manager or other leader who can implement decisions and tactics learned during the training).
Application deadline: Extended to Friday, Dec. 27, 2024, at 5 p.m. ET. Please fill out this short application form.
Questions? Reach out at nclocal@elon.edu.